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BRIEF

Create a loading content for Sacha Fenestraz's twitch account.

BACKGROUND

Sacha is a Toyota official race driver in based in Japan.

He is an F3 and Formule renault champion.

With the COVID-19 situation most of his races where cancelled. This left no choice but to jump into virtual racing.

IDEA

What was a simple task of having more than a still for the loading section of Sacha's twitch account, became a Toyota's official digital spot.

With only equipped with a phone the video was directed virtually and filmed by Sacha itself.

TWITCH LOADING PAGE

SPOT